01 / ACQUISITION
CPA affiliate programmes
A defined commission.
A qualified acquisition.
Explore CPA affiliate programmes with Atlas Partner Hub. Agree the acquisition criteria before you launch, then track the results reported by the brand through your partner portal.
What is a CPA affiliate programme?
CPA means cost per acquisition. In an affiliate partnership, the agreement sets a fixed commission for an acquisition that meets defined conditions. In iGaming, those conditions may include a first deposit and other requirements specified by the brand. The precise definition matters: a registration, a first-time depositor and a qualified first-time depositor are not necessarily the same event.
Understand what qualifies
Before sending traffic, discuss the accepted markets, traffic sources, deposit baseline and any additional qualification conditions with your manager. Confirm how duplicate accounts, invalid traffic, rejected acquisitions and later adjustments are handled. These details belong in the individual agreement; they should never be assumed from a headline CPA amount.
How Atlas fits into your workflow
Atlas connects affiliate partners with individual agreements and tracking links. Once approved and assigned a deal, you can use the portal to review your agreement and the results received from the brand. Reporting depends on the events supplied by each integration. A click or registration appearing in the dashboard is not, by itself, confirmation that a CPA payment is due.
When to discuss a CPA deal
CPA can be relevant when you want a defined amount for each eligible acquisition and can explain how you acquire your audience. Bring your channels, target markets and available traffic information to the conversation. Compare the qualification rules and payment conditions as well as the rate. Campaign availability and acceptance are confirmed individually.
A FEW ANSWERS
CPA partnership questions
Is every registration payable?
No. Only acquisitions that satisfy the agreed qualification criteria are eligible for CPA commission. Confirm the definition of a qualified first-time depositor (QFTD) in your deal.
Does Atlas offer a fixed public CPA rate?
Rates are agreed individually by partner and campaign. Contact your manager to discuss your audience, markets and the available terms.
Can CPA be combined with RevShare?
A hybrid agreement can combine a CPA component with a revenue-share component. Availability and the calculation rules must be confirmed with your manager.
What happens after I apply?
Your application is reviewed before access to the partner dashboard is granted. You can contact the manager while your application is under review.
COMPARE THE MODELS
What about RevShare?
Explore how a percentage of eligible net gaming revenue differs from a fixed acquisition commission.
YOUR NEXT STEP
Let’s discuss your project.
Tell us about your channels, audience and markets. Applications are reviewed before dashboard access is granted. Campaigns and terms are subject to availability and individual approval.
Start your application ↗